Embedded financing

Funding, inside the product they already use.

For platforms and software with business customers. The funding journey appears in your product, at the moment you choose. Capvant runs the application experience, the provider routing and the partner attribution behind it, so you never become a lender.

120+ partners already embed Capvant
Inside your productYOUR BRANDSigned upGrowingNeeds cashBusiness fundingCompare options in one requestIN YOUR FLOWContinueCapvant behind itApplicationthe request flowRoutingto matching providersAttributionevery deal credited to youYour journey stays yours. You never become a lender.
What you are actually adding

You keep the front. We run the back.

Embedded financing splits cleanly in two. Everything your customer recognises stays yours. Everything that makes funding work is ours to build, maintain and answer for.

STAYS YOURS
The momentYou decide where funding belongs: which screen, which trigger, which customers ever see it.
The brand around itThe surface carries your name and sits in your journey, so it reads as part of the product rather than an advert.
The relationshipYou stay the platform they log into every day. Nothing about the funding path moves that.
CAPVANT RUNS IT
The application experienceOne request flow, built and maintained by us, with the checks and consent handling that sit behind it.
Provider routingThe request goes to the funding partners it actually fits, and the business owner compares what comes back.
Partner attributionEvery request is recorded to your account no matter which surface it came from, through to commission when it funds.
How it appears

Four ways to put it in front of them.

The same request flow and the same funding panel sit behind all four. What changes is how much of your product the journey lives inside, and how much of your roadmap it costs to get there.

No engineering

Hosted page

A Capvant-hosted page with your partner credit built into it. You link to it from anywhere: an in-product prompt, a lifecycle email, a help article, your account managers. Nothing ships in your codebase and the attribution still lands on your account.

One snippet

Floating widget

A launcher that sits on your site or in your app and opens the funding request in place. Good when funding is relevant across a lot of screens and you do not want to pick one home for it yet.

One snippet

Iframe embed

Drop the whole request flow inside a page in your product, framed by your own navigation. The customer works through it without a context switch, and the routing runs behind it the same way.

As deep as you want

Contextual handoff

Send customers into the funding journey from the moment in your product that made it relevant, carrying the context your implementation supports. The prompt stops being generic and starts being timed.

Format detail, including the partner API, lives on the embed formats page.

What it takes to ship

Live in days, and honest about the rest.

DAY ONE

A hosted page needs no build at all

Onboarding sets up your partner account and your hosted page, and you can put the link in front of customers the same week. Most platforms start here to see whether the moment works before touching the product.

A SNIPPET

A widget or iframe is front-end work, not a project

Placing the launcher or the embed is a snippet and a decision about where it lives. There is no lender integration on your side, no underwriting logic to maintain, and no data pipeline to build before you can ship it.

YOUR ROADMAP

Contextual handoff goes as deep as your team wants

If you want the prompt to fire off a real signal in your product and carry context into the request, that is your own trigger logic against a surface we already run. It can wait until the channel has proven itself.

NEVER

You do not become a lender

No lending licence, no underwriting, no capital at risk on your balance sheet, no collections. You are placing a funding journey inside your product, not taking on a lending book behind it.

Attribution and commission

Whichever surface sent it, it lands on your account.

Requests from a hosted page, a widget, an iframe or a contextual handoff are recorded to the same partner account, and you can follow each one from introduction to funded in the partner portal. When a deal funds, your share of Capvant’s commission is attributed to you. Nothing to invoice, nothing to reconcile by hand.

Bronze10%1-2 funded deals / year
Silver15%3-5 funded deals / year
Gold20%6+ funded deals / year

Tiers are set by funded deals over the trailing twelve months and move on their own. Your share comes out of Capvant’s own lending commission rather than being added to what the business owner pays, and no funding is ever guaranteed. Full terms on the referral partner programme.

Where it came fromRECORDED TO YOUHosted pageApprovedFloating widgetOffers inContextual handoffIn reviewSame partner accountCommission attributedonce the deal fundsNo manual tagging
Platform types

Where the moment usually sits.

Pick the one that sounds like your product. Each page covers the funding moments that show up in it, the surface that tends to fit first, and how the revenue works.

Embedded partnerships

Incorporation Platforms

Turn entity formation, compliance, and post-incorporation workflows into a funding distribution channel without building lending operations from scratch.

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Embedded partnerships

Accounting and Bookkeeping Platforms

Put working capital offers inside the systems that already understand cash flow, seasonality, and client health.

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Embedded partnerships

Neobanks and Fintech Platforms

Offer capital as a product layer without becoming a lender yourself. Keep the customer experience in your product while the marketplace handles lender routing.

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Embedded partnerships

E-commerce Platforms and Marketplaces

Give sellers a faster path to inventory, advertising, and supplier financing inside the software they already use to run their business.

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Embedded partnerships

HR and Payroll Platforms

Surface working capital at the exact moment payroll creates cash flow pressure, inside the tools business owners already use to pay their teams.

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Embedded partnerships

POS and Payments Platforms

Turn revenue visibility into a funding entry point. Merchants who process through your platform already have the trading history lenders want to see.

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Embedded partnerships

Logistics and Freight Platforms

Trucking operators, freight brokers, and 3PL businesses have predictable cash flow gaps. Put the funding offer where the gap shows up.

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Embedded partnerships

Wholesale and Distribution Platforms

Buyers on wholesale platforms need capital for supplier deposits and order minimums. Put the funding path at the point of purchase.

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Embedded partnerships

Staffing and Recruitment Agencies

Staffing agencies carry payroll before client invoices clear. Put working capital offers where the float gap shows up.

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Embedded partnerships

Trade Associations and Chambers of Commerce

You already have the trust and the audience. Add a funding benefit to your membership and generate a new revenue stream from a resource your members genuinely need.

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Embedded partnerships

Legal and Compliance Platforms

Business legal tools sit at incorporation, contract signing, and compliance milestones, moments when capital is often needed and rarely offered.

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Embedded partnerships

Vertical SaaS Platforms

Industry-specific software already understands the business cycles, cash flow patterns, and capital needs of its customers. Funding belongs inside those workflows.

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Put the funding moment inside your product.

Onboarding covers the commercial fit, the surface you launch on and the attribution setup. A hosted page can be in front of customers before any of it reaches your roadmap.

Disclaimers & footnotes

  1. 1Capvant is a funding marketplace, not a lender. We match business owners with third-party funding partners; we do not make credit decisions, lend money, or set rates or terms. All funding decisions, rates, terms and approvals are made solely by the lenders in our network, subject to their criteria.
  2. 2Checking your options through Capvant does not affect your credit score. A lender may carry out a soft or hard credit search depending on the product, stage and your consent. A full hard credit check is only carried out where required by a lender before you proceed.
  3. 3Funding speed, including any reference to funding in as little as 24 hours, is typical for some products and lenders and is not guaranteed. Actual timescales depend on the lender, the product, and how quickly requested information and documents are provided.
  4. 4Funding amounts and ranges are indicative only and vary with your business profile, trading history, the lender and the market. Figures shown are not an offer of finance and do not guarantee any particular amount, rate or approval.
  5. 5Any offers, rates or repayment figures shown in illustrations or examples are for demonstration only and are not real quotes. Your actual offers, if any, are provided by lenders and are subject to approval.
  6. 6Product availability varies by market. Some products are only available in certain countries. Capvant currently serves businesses in the United States and the United Kingdom.

Capvant is not a lender and does not make credit decisions, we introduce businesses to third-party funding providers. Capvant is not authorised or regulated by the Financial Conduct Authority (FCA).

Capvant does not compare every lender, broker, funding product or offer available in the market. We only show options from funding partners in our network that may be relevant based on the information you provide.

Capvant may receive compensation from lenders, brokers, funding partners or referral partners when a customer is introduced, approved, funded or takes another qualifying action. This compensation does not guarantee that any lender will approve an application or offer specific terms. Capvant does not charge business owners a fee to compare funding options unless clearly stated otherwise.

If you access Capvant through a partner, introducer or embedded funding page, that partner may receive a referral fee or commission if your request results in funding. This does not increase your cost unless expressly disclosed.

Capvant is intended for business-purpose funding only. Eligibility may depend on entity type, location, trading history, revenue, industry and lender criteria. In the UK, Capvant currently focuses on limited companies, LLPs and plcs, and does not currently support sole traders or ordinary partnerships.

Information on Capvant is general information only and is not financial, legal, tax or accounting advice. You should consider whether funding is suitable for your business and seek professional advice where appropriate.

Calculators, eligibility checkers and funding-readiness tools are estimates only. They are based on limited information and assumptions, and do not represent a credit decision, quote, approval or recommendation.

Company information may be sourced from public registers such as Companies House, or from information you provide. Public register data may be incomplete, delayed or inaccurate and should not be treated as a full credit assessment.

The Business Credit Score by Capvant is an independent statistical assessment based on public register data. It is not provided by a credit reference agency and may differ from scores used by individual lenders.

By submitting an application or funding request, you authorise Capvant to share relevant business, owner, request and document information with funding partners, service providers and introducers where necessary to process your request, subject to our Privacy Policy.

Some US commercial financing offers may be subject to state-specific disclosure requirements. Where required, additional disclosures will be provided and must be accepted before a transaction is finalised.