Embedded partnerships

Embedded financing for accounting and bookkeeping software

Put working capital offers inside the systems that already understand cash flow, seasonality, and client health.

One application. Multiple lenders. No hard credit pull.

What you get

Why this partner type matters.

Add a funding distribution channel without building lending operations from scratch. The partner controls the surface. Capvant handles the application path, lender routing, and downstream handoff.

Context-aware capital prompts. Trigger financing moments around payroll strain, tax obligations, supplier payments, and revenue dips instead of generic marketing placements.

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Revenue share on funded volume.

Contextual funding surfacePartner attribution tracked automatically

Cleaner handoff into underwriting. Use the same application flow but wrap it in partner-specific framing so the merchant understands why the offer is appearing.

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Launch in the right order, not the hardest order.

Contextual funding surfacePartner attribution tracked automatically

Operational reporting. Measure application starts, submissions, approvals, and lender handoffs by partner and campaign rather than mixing everything into one channel.

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Launch in the right order, not the hardest order.

Contextual funding surfacePartner attribution tracked automatically
How the rollout works

Launch in sequence. Keep the integration clean.

The goal is not to throw every option at the partner at once. The goal is to launch the right surface first, keep attribution clean, and only add complexity once the demand is proven.

01Commercial fit

Launch a hosted Capvant apply surface for accounting partners.

Confirm the commercial motion, the user trigger, and the funding moments that actually belong inside the product.

02Launch surface

Add an embedded widget for client dashboards where trust is already established.

Choose the right public or embedded surface first instead of forcing the deepest integration on day one.

03Reporting

Feed partner attribution into the shared lead and routing tables.

Keep partner attribution, lead visibility, and production handoff clean before wider rollout.

Use cases

Rollout scenarios for Accounting and Bookkeeping Platforms.

These are not generic ideas. They are the kinds of product moments where embedded funding feels useful instead of bolted on.

01

Quarter-end tax smoothing for agencies

A strong first launch because it ties the funding prompt to an operating moment the user already understands.

02

Payroll bridge capital for service businesses

Useful when the user is making a decision inside the product and financing removes friction from the next step.

03

Inventory financing prompts based on low-cash alerts

A good expansion scenario once the partner wants recurring placement across lifecycle touchpoints and dashboards.

"We wanted the funding motion inside our accounting and bookkeeping platforms experience, not bolted on afterward. Capvant gave us a launch path we could ship fast and a lender workflow we did not have to build ourselves." Accounting and Bookkeeping Platforms can carry the funding motion without becoming the lender.
Marcus H.GM, Bookkeeping Software Platform · United Kingdom
Ideal for

The right fit for these platforms.

The best partner launches happen where the product already has trust, context, and a reason to surface capital at the right time.

01

Accounting software vendors

Best when the product already has trusted workflow ownership and can surface funding as a contextual next step.

02

Bookkeeping platforms

Works well when the team wants a partner revenue channel without building a lender operations stack.

03

Fractional CFO and controller products

Strong fit when the platform already sees the signals that tell you when capital is timely and relevant.

Questions

Frequently asked by partners.

The commercial motion, launch order, and product placement matter more than jargon. Here are the questions partners in embedded partnerships usually ask first.

Not necessarily. The cleaner flow is lead submission first, then secure statement upload on the next step or in a follow-up request.
Yes, but each market needs country-aware product logic and entity rules. The UK entity gate is the first example of that structure.
Yes. That is the normal rollout path when the team wants to validate demand first, then move the funding experience deeper into the product once the placement is clear.
Capvant handles the lender network, application flow, routing logic, and downstream lender handoff. The partner owns the customer relationship and the product surface, not the lending operations stack.
Not necessarily. Hosted pages are the fastest launch option, but card, banner, iframe, and floating variants let the product keep the user inside the existing experience when that matters more.

Ready to add funding to your product?

Join the partner program. One integration path, clean attribution, and funding for your users without building the lending stack yourself.

Become a partner