Embedded financing for wholesale and distribution platforms
Buyers on wholesale platforms need capital for supplier deposits and order minimums. Put the funding path at the point of purchase.
One application. Multiple lenders. No hard credit pull.
Why this partner type matters.
Add a funding distribution channel without building lending operations from scratch. The partner controls the surface. Capvant handles the application path, lender routing, and downstream handoff.
Order-level funding triggers. Surface capital at the exact moment a buyer is placing a large order or negotiating a supplier deposit.
Review partner program →Revenue share on funded volume.
Supplier financing narrative. Frame the offer around the supplier relationship — funding to meet order minimums, cover deposits, or extend payment terms.
Review partner program →Launch in the right order, not the hardest order.
Multi-market coverage. Support buyers and suppliers operating across the United States, Canada, and the United Kingdom from one platform.
Review partner program →Launch in the right order, not the hardest order.
Launch in sequence. Keep the integration clean.
The goal is not to throw every option at the partner at once. The goal is to launch the right surface first, keep attribution clean, and only add complexity once the demand is proven.
Launch with a hosted Capvant partner page tied to supplier financing messaging.
Confirm the commercial motion, the user trigger, and the funding moments that actually belong inside the product.
Embed the application widget in the order checkout or supplier payment flow.
Choose the right public or embedded surface first instead of forcing the deepest integration on day one.
Route funded leads and track funded-deal referral fees through the attribution layer.
Keep partner attribution, lead visibility, and production handoff clean before wider rollout.
Rollout scenarios for Wholesale and Distribution Platforms.
These are not generic ideas. They are the kinds of product moments where embedded funding feels useful instead of bolted on.
Covering a supplier deposit for a large seasonal order
A strong first launch because it ties the funding prompt to an operating moment the user already understands.
Bridging a payment gap between supplier invoice and buyer payment
Useful when the user is making a decision inside the product and financing removes friction from the next step.
Working capital to meet a minimum order quantity
A good expansion scenario once the partner wants recurring placement across lifecycle touchpoints and dashboards.
"We wanted the funding motion inside our wholesale and distribution platforms experience, not bolted on afterward. Capvant gave us a launch path we could ship fast and a lender workflow we did not have to build ourselves." Wholesale and Distribution Platforms can carry the funding motion without becoming the lender.Amelia J. — Operations Director, Wholesale Importer · United States
The right fit for these platforms.
The best partner launches happen where the product already has trust, context, and a reason to surface capital at the right time.
B2B wholesale marketplaces
Best when the product already has trusted workflow ownership and can surface funding as a contextual next step.
Supplier relationship management tools
Works well when the team wants a partner revenue channel without building a lender operations stack.
Distribution and procurement platforms
Strong fit when the platform already sees the signals that tell you when capital is timely and relevant.
Frequently asked by partners.
The commercial motion, launch order, and product placement matter more than jargon. Here are the questions partners in embedded partnerships usually ask first.
Ready to add funding to your product?
Join the partner program. One integration path, clean attribution, and funding for your users without building the lending stack yourself.
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